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Bitaco Tea: A Taste of a Better World
作者姓名:Juanita Cajiao
商品類型:Case (Field)商品編號:W27301
出版日期:2022/09/06內容長度:17 頁

Agricola Himalaya was a family-owned Colombian company, the national leader in the tea industry, and the owner of the only tea plantation in the country, located in the middle of a mist forest. In Colombia, owing to the labour costs involved in tea production, importing tea was less expensive than producing it locally, but if Agricola Himalaya decided to import the tea, what would be the environmental and social impact of closing the plant and plantation? .....more

Bitaco Tea: A Taste of a Better World - Teaching Note
作者姓名:Juanita Cajiao
 商品編號:W27302
出版日期:2022/09/06內容長度:8 頁

Teaching note for product W27301.

Hindu: Revitalizing a Colombian Tea Brand - Teaching Note
作者姓名:Juanita Cajiao; Diana Leal;
 商品編號:8B21A001
出版日期:2021/01/29內容長度:8 頁

Teaching note for product 9B21A001.

Hindu: Revitalizing a Colombian Tea Brand
作者姓名:Juanita Cajiao; Diana Leal;
商品類型:Case (Field)商品編號:9B21A001
出版日期:2021/01/29內容長度:14 頁

In late 2019, the Colombian company Agricola Himalaya SA was undertaking a strategy to double its sales by 2030. The company’s popular Hindu brand of teas, developed over six decades, had expanded to include not only black and green teas but also herbal teas, fruit teas, ready-to-drink products, and an iced tea line. Over the past 10 years, the company had enjoyed steady growth, distributed its products throughout the Americas, and developed a communications .....more

Colombina S.A.: Entering the Ice Cream Market - Teaching Note
作者姓名:Enrique Ramirez; Juanita Cajiao Saenz;
商品類型:商品編號:8B18A008
出版日期:2018/01/29內容長度:7 頁

Teaching note for product 9B18A008.

Colombina S.A.: Entering the Ice Cream Market
作者姓名:Enrique Ramirez; Juanita Cajiao Saenz;
商品類型:Case (Field)商品編號:9B18A008
出版日期:2018/01/29內容長度:12 頁

In March 2017, the vice-president of the ice cream division at Colombina S.A. (Colombina), was in her office at the company’s headquarters in Cali, Colombia. She was reviewing the growth figures for the company’s ice cream business, for which she was accountable. The sales target set for the company in 2010 was US$1 billion by 2020, and the ice cream segment would play a fundamental role in reaching that target. The vice-president remembered what .....more

Bancolombia: Talent, Culture and Value Creation Management in Mergers
作者姓名:Juanita Cajiao;
商品類型:Case (Field)商品編號:9B11C040
出版日期:2011/12/19內容長度:20 頁

The case presents a review of the main facts related to the merger process experienced by three companies, Bancolombia, Conavi and Corfinsura, in the Colombian financial market during 2005 and 2006. The merger decision emerges from directors and senior executives visualizing an incoming significant market transformation — adjustment in industry regulation, improvement in international competence and consolidation of main players — and their further .....more